Getting Your Infrastructure Ready for the Visual Cloud

Offering cost-effective media and transcoding services is key to staying competitive and generating new revenue.

Media and Entertainment Services Require Powerful Compute, Storage, and Network Resources

  • Service providers can prepare for the visual cloud by upgrading their infrastructure to efficiently handle growing video traffic, complex codecs, and demanding customer expectations

  • The visual cloud represents a high-growth revenue opportunity, but only if service providers' data centers are well prepared

  • New technologies from Intel can help providers to build the highly responsive infrastructure they need for the visual cloud

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We live in an increasingly visual and real-time digital world. Live streaming of events (sports, concerts, conferences, political events, and more), online gaming, 360-degree immersive experiences, and new use cases powered by the emerging 5G network are all driving demand for the visual cloud.

Between 2018-2028, media and entertainment service providers can tap into a USD 3 trillion wireless revenue opportunity.1 But they face several challenges in this new era. These challenges include exploding video traffic, more complex codecs (such as VP9 and AV1), and ever-more demanding customers who hate to wait and expect content to work on every device. Overcoming these challenges and staying ahead of the game in the visual cloud will be impossible with outdated compute, storage, and network resources.

In June 2019, YouTube reported that people watch 3.25 billion hours of YouTube videos each month.2 This is an example of how cloud content consumption continues to rise, and represents the challenges and opportunities service providers face. The good news is that innovative technology from Intel can help you, as a media and entertainment provider, cost-effectively deliver more of what your customers want and boost your bottom line.

The foundation of a modern visual cloud infrastructure is the 2nd Generation Intel® Xeon® Scalable processor. Several built-in technologies in this processor can accelerate visual cloud workloads such as the data compression and decompression associated with transcoding and the computationally demanding aspects of live video streaming.

Supported only by 2nd Generation Intel® Xeon® Scalable processors, Intel® Optane™ DC persistent memory puts frequently used data closer to the CPU (at less expense per GB than DRAM), thereby increasing compute speed, which is critical to fast transcoding, graphics rendering, and graphics analytics. If you need even more speed, consider integrating Intel® Field-Programmable Gate Arrays (Intel® FPGAs) into your infrastructure.

Fast access to storage and a high-speed network are also inherent in a visual cloud-ready data center. Using Intel® Optane™ DC SSDs as high-speed buffers can eliminate content delivery network I/O bottlenecks, while Intel® 3D NAND SSDs are ideal for high-capacity, high-volume use cases such as video-on-demand and cloud-based digital video recorders. Investing in 25, 40, or even 100 GbE networking technology from Intel can help move data faster, avoiding the jitter and wait times that cause viewers' "buffer rage".

Round out your virtual cloud data center with optimized frameworks and libraries from Intel that support high-quality content generation and delivery and can help launch new services quickly.

To find out more about how Intel® technologies can help you grow your media and entertainment provider business, read the eGuide.

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1

แหล่งที่มา: MarketWatch, ตุลาคม 2018, “Intel Study Finds 5G will Drive $1.3 Trillion in New Revenues in Media and Entertainment Industry by 2028” https://www.marketwatch.com/press-release/intel-study-finds-5g-will-drive-13-trillion-in-new-revenues-in-media-and-entertainment-industry-by-2028-2018-10-11

2

แหล่งที่มา: MerchDope, กรกฎาคม 2019, “37 Mind Blowing YouTube Facts, Figures, and Statistics – 2019” https://merchdope.com/youtube-stats/