Create a Better Public Transportation Experience with Digital Signage
Every day in Barcelona, millions of people take public transportation, riding the subway, buses, cable cars and funiculars. Recently, the city’s main public transport operator, Transports Metropolitans de Barcelona* (TMB*), completed an ambitious project that greatly improved the information available to passengers while waiting on platforms and during their journey by bus and metro. For instance, passengers at a subway stop can see the arrival time of the next train, watch news of general interest, and read notices related to service delivery, on a high-resolution digital signage display, as shown on the left.
MB’s information system, called MouTV*, deploys digital signage throughput the city – on subway platforms, in buses, and subway cars, in tourist offices – all of which play location-specific content. When designing the system, TMB had several key objectives and satisfied them with a large network of digital signage displays driven by 2nd Generation Intel® Core™ i5 processors with Intel® vPro™ technology.
Objectives
Improve customer service information: Deliver real-time, location-based information, such as subway/bus arrival times, delays, or service stoppage.
•Add non-travel-related-value: Provide general information: news clips, sports, culture, events, and weather.
•Become a leader in technology/innovation: Develop a leading-edge information distribution system that reflects most favorably on Barcelona.
•Enable advertising revenue: Design the system to allow advertising partners to play advertising (20-second video clips), thereby creating a new revenue source.
Solution
•TMB architected a system capable of sending different types of content to any of its screens - via LAN, WiFi or 3.5G – from a central office.
Read the full Create a Better Public Transportation Experience with Digital Signage Case Study http://www.intel.com/content/www/us/en/embedded-developers-engineers/transportation-tmb-case-study.html.
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Create a Better Public Transportation Experience with Digital Signage
Every day in Barcelona, millions of people take public transportation, riding the subway, buses, cable cars and funiculars. Recently, the city’s main public transport operator, Transports Metropolitans de Barcelona* (TMB*), completed an ambitious project that greatly improved the information available to passengers while waiting on platforms and during their journey by bus and metro. For instance, passengers at a subway stop can see the arrival time of the next train, watch news of general interest, and read notices related to service delivery, on a high-resolution digital signage display, as shown on the left.
MB’s information system, called MouTV*, deploys digital signage throughput the city – on subway platforms, in buses, and subway cars, in tourist offices – all of which play location-specific content. When designing the system, TMB had several key objectives and satisfied them with a large network of digital signage displays driven by 2nd Generation Intel® Core™ i5 processors with Intel® vPro™ technology.
Objectives
Improve customer service information: Deliver real-time, location-based information, such as subway/bus arrival times, delays, or service stoppage.
•Add non-travel-related-value: Provide general information: news clips, sports, culture, events, and weather.
•Become a leader in technology/innovation: Develop a leading-edge information distribution system that reflects most favorably on Barcelona.
•Enable advertising revenue: Design the system to allow advertising partners to play advertising (20-second video clips), thereby creating a new revenue source.
Solution
•TMB architected a system capable of sending different types of content to any of its screens - via LAN, WiFi or 3.5G – from a central office.
Read the full Create a Better Public Transportation Experience with Digital Signage Case Study http://www.intel.com/content/www/us/en/embedded-developers-engineers/transportation-tmb-case-study.html.
